How can athletes provide value to restaurant sponsors without expecting large cash payments?
Answered in: Sponsor Interviews & Expert Sessions — Series BundleThe Answer
Athletes can provide value by posting on social media when they visit the restaurant, bringing friends, and creating content that drives foot traffic to locations. Wing explains: 'Don't just take the free lunch, post something - oh my God, I'm at Wahoos, I'm really enjoying this. Because that's what drives people back is being seen at our restaurant.' Additionally, athletes can partner with sponsors for community events and charitable causes, using their platform to give back while promoting the brand.
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Sponsor Interviews & Expert Sessions — Series Bundle
Long-form conversations with the people who write the checks and the people who help racers get them: Monster Energy's CFO, Coca-Cola, Hookit, the Mint 400, Wahoo's, super-agent Bob Walker, Megan Meyer and more. 14 recordings, 8 hr 56 min. Includes: Monster Energy CFO Explains ROI; Al Rondon of Coca Cola explains what sponsors want; How Monster Joe selects teams to sponsor; Bob Walker explains everything about agents & agencies; Matt Martelli on sponsorships and activations; How Hookit values social media; Megan Meyer on how to grow a social following; Megan Meyer on creating value with social media; Wing Lam on getting sponsored by Wahoo's FIsh Taco; Get the media to talk about you; Creating 20 Years of Value; Rob Mac 30 Year BFG; Why BOXO USA sponsors racing; Why K&N Filters sponsors racing.
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