How can athletes provide value to restaurant sponsors without expecting large cash payments?
Answered in: Wing Lam on getting sponsored by Wahoo's FIsh TacoThe Answer
Athletes can provide value by posting on social media when they visit the restaurant, bringing friends, and creating content that drives foot traffic to locations. Wing explains: 'Don't just take the free lunch, post something - oh my God, I'm at Wahoos, I'm really enjoying this. Because that's what drives people back is being seen at our restaurant.' Additionally, athletes can partner with sponsors for community events and charitable causes, using their platform to give back while promoting the brand.
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Wing Lam on getting sponsored by Wahoo's FIsh Taco
Wahoo's Fish Taco co-founder Wing Lam — 60+ stores, decades of motorsports and action-sports sponsorship — on why a restaurant brand funds racing and what it wants in return.
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