How should athletes promote sponsors on social media without being too commercial?
Answered in: Sponsor Interviews & Expert Sessions — Series BundleThe Answer
Use organic, natural promotion by featuring sponsors' products while doing regular activities - like wearing sponsor hats while working in the shop or using sponsor products during car preparation. Tag sponsors and use their hashtags so they see the content and get notifications. You can also create intentional promotional content showing how you use products. The key is mixing organic mentions with planned promotional posts, keeping content personal and relatable rather than overly salesy with too many logos.
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Sponsor Interviews & Expert Sessions — Series Bundle
Long-form conversations with the people who write the checks and the people who help racers get them: Monster Energy's CFO, Coca-Cola, Hookit, the Mint 400, Wahoo's, super-agent Bob Walker, Megan Meyer and more. 14 recordings, 8 hr 56 min. Includes: Monster Energy CFO Explains ROI; Al Rondon of Coca Cola explains what sponsors want; How Monster Joe selects teams to sponsor; Bob Walker explains everything about agents & agencies; Matt Martelli on sponsorships and activations; How Hookit values social media; Megan Meyer on how to grow a social following; Megan Meyer on creating value with social media; Wing Lam on getting sponsored by Wahoo's FIsh Taco; Get the media to talk about you; Creating 20 Years of Value; Rob Mac 30 Year BFG; Why BOXO USA sponsors racing; Why K&N Filters sponsors racing.
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