Should athletes post the same content across multiple platforms at the same time?
Answered in: Sponsor Interviews & Expert Sessions — Series BundleThe Answer
No - always post natively to each platform rather than using share functions to post simultaneously. When you hashtag or mention a partner on Instagram, those mentions don't carry over to Facebook - the link breaks. Additionally, if a brand's screen name is different on Facebook than Instagram, you lose the promotional value when you don't post natively. Even if posting the same content, do it separately on each platform and ensure sponsor tags are correct for each.
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Sponsor Interviews & Expert Sessions — Series Bundle
Long-form conversations with the people who write the checks and the people who help racers get them: Monster Energy's CFO, Coca-Cola, Hookit, the Mint 400, Wahoo's, super-agent Bob Walker, Megan Meyer and more. 14 recordings, 8 hr 56 min. Includes: Monster Energy CFO Explains ROI; Al Rondon of Coca Cola explains what sponsors want; How Monster Joe selects teams to sponsor; Bob Walker explains everything about agents & agencies; Matt Martelli on sponsorships and activations; How Hookit values social media; Megan Meyer on how to grow a social following; Megan Meyer on creating value with social media; Wing Lam on getting sponsored by Wahoo's FIsh Taco; Get the media to talk about you; Creating 20 Years of Value; Rob Mac 30 Year BFG; Why BOXO USA sponsors racing; Why K&N Filters sponsors racing.
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