How can athletes increase engagement on their social media posts?
Answered in: Megan Meyer on how to grow a social followingThe Answer
Include a call to action in every post - ask followers to leave a comment, like the post, share with friends, or click a link. The easiest approach is asking a question at the beginning or end of your caption, such as 'What race are you looking forward to most this season?' The more time people spend on your post (watching videos, scrolling through pictures, leaving comments), the more the algorithm pushes your content to the top of followers' feeds. This works across all social media platforms.
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