What should athletes do beyond just winning contests to stand out to sponsors?
Answered in: Sponsor Interviews & Expert Sessions — Series BundleThe Answer
Wing emphasizes that since only about 3% of athletes will reach the podium at any event, the other 97% need to find alternative ways to stand out. He advises athletes to focus on what they can do differently to provide better ROI for brands. This includes being an amazing ambassador, creating buzz through actions at trade shows, events, schools, or parks, and building a reputation where team managers are telling each other 'you got to get this kid on your team.' The goal is to have people talking about what you did that had nothing to do with podium finishes.
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Sponsor Interviews & Expert Sessions — Series Bundle
Long-form conversations with the people who write the checks and the people who help racers get them: Monster Energy's CFO, Coca-Cola, Hookit, the Mint 400, Wahoo's, super-agent Bob Walker, Megan Meyer and more. 14 recordings, 8 hr 56 min. Includes: Monster Energy CFO Explains ROI; Al Rondon of Coca Cola explains what sponsors want; How Monster Joe selects teams to sponsor; Bob Walker explains everything about agents & agencies; Matt Martelli on sponsorships and activations; How Hookit values social media; Megan Meyer on how to grow a social following; Megan Meyer on creating value with social media; Wing Lam on getting sponsored by Wahoo's FIsh Taco; Get the media to talk about you; Creating 20 Years of Value; Rob Mac 30 Year BFG; Why BOXO USA sponsors racing; Why K&N Filters sponsors racing.
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