How should athletes balance honesty and persistence when seeking sponsorships?
Answered in: Sponsor Interviews & Expert Sessions — Series BundleThe Answer
Joe Parsons advises athletes to be as honest as possible, even when they see dishonest competitors appearing to succeed. He acknowledges that in racing, 'you can come across some people who are not very honest' who might be 'making a bunch of money right now.' But he firmly states: 'At the end, the honest guy wins.' Combined with this, athletes need persistence - referencing Robbie Gordon's approach of banging on 10 doors knowing one will open. Athletes should also be realistic in their requests and never burn bridges, as the motorsport industry is small and relationships matter long-term.
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Sponsor Interviews & Expert Sessions — Series Bundle
Long-form conversations with the people who write the checks and the people who help racers get them: Monster Energy's CFO, Coca-Cola, Hookit, the Mint 400, Wahoo's, super-agent Bob Walker, Megan Meyer and more. 14 recordings, 8 hr 56 min. Includes: Monster Energy CFO Explains ROI; Al Rondon of Coca Cola explains what sponsors want; How Monster Joe selects teams to sponsor; Bob Walker explains everything about agents & agencies; Matt Martelli on sponsorships and activations; How Hookit values social media; Megan Meyer on how to grow a social following; Megan Meyer on creating value with social media; Wing Lam on getting sponsored by Wahoo's FIsh Taco; Get the media to talk about you; Creating 20 Years of Value; Rob Mac 30 Year BFG; Why BOXO USA sponsors racing; Why K&N Filters sponsors racing.
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