Should athletes approach sponsors at trade shows like SEMA or PRI?

Tony advises against expecting sponsorship conversations at trade shows. He stated he usually won't meet someone for the first time at a trade show because there's limited time and the shows happen too late in the year for current-year partnerships. He's floating around meeting with pre-planned contacts and people he's already evaluating. If you do meet someone new, expect it to lead to evaluation during the following year, not immediate partnership. Don't hand out decks at trade shows - instead, get business cards, start conversations, and ask permission to send materials later.