What do sponsors like K&N actually look for in a sponsorship deck?
Answered in: How to Get Sponsored By… — Series BundleThe Answer
K&N looks for decks from people who understand their business plan and show how their opportunity fits that plan. The key is demonstrating how you can support their business objectives rather than asking how they can help you. Tony specifically said: 'Never build a plan around your opportunities. Always find opportunities to fit your plan.' Athletes should show how they can help sell products, not just offer logo placement. Including examples of what you've done for other partners and demonstrating your content creation abilities are valuable additions to any deck.
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How to Get Sponsored By… — Series Bundle
Twenty brands, one at a time: the marketing directors and sponsorship managers at Toyota, BFGoodrich, K&N, Polaris, Hoonigan, Lucas Oil, Eibach, Honda, Alpinestars and more explain exactly how to get their sponsorship. 20 recordings, 14 hr 12 min. Includes: How to get sponsored by Toyota; How to get sponsored by BFG; How to get sponsored by K&N; How to get sponsored by Polaris; How to get sponsored by Hoonigan; How to get sponsored by Lucas Oil & Permatex; How to get sponsored by Eibach Springs; How to get sponsored by Honda Off Road; How to get Sponsored by Alpinestars; How to get sponsored by AEM; How to get sponsored by Horizon Hobby; How to get sponsored by VP Racing; How to get sponsored by Mechanix Wear; How to get sponsored by Off Road Warehouse; How to get sponsored by Vision Wheels & Titan Fuel Tanks; How to get sponsored by BOB The Cooler Company; How to Get Sponsored by King Shocks; How to get sponsored by Slime; How to Get Sponsored by BoxoUSA; How Coleman Motorsports got Sponsored by Eibach Springs.
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