Do sponsors like K&N only work with professional or high-level racers?
Answered in: How to Get Sponsored By… — Series BundleThe Answer
No, K&N sponsors racers at all levels, from lawnmower racers to NASCAR. Tony stated that the majority of their programs are smaller programs, and most people wouldn't recognize half of their 45+ sponsored athletes. He's sponsored a lawnmower racer for 12 years because he creates unique content and attends events that help fill niche markets. The key isn't the level of racing but rather how well the athlete can support the brand's objectives, create content, and represent products authentically.
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How to Get Sponsored By… — Series Bundle
Twenty brands, one at a time: the marketing directors and sponsorship managers at Toyota, BFGoodrich, K&N, Polaris, Hoonigan, Lucas Oil, Eibach, Honda, Alpinestars and more explain exactly how to get their sponsorship. 20 recordings, 14 hr 12 min. Includes: How to get sponsored by Toyota; How to get sponsored by BFG; How to get sponsored by K&N; How to get sponsored by Polaris; How to get sponsored by Hoonigan; How to get sponsored by Lucas Oil & Permatex; How to get sponsored by Eibach Springs; How to get sponsored by Honda Off Road; How to get Sponsored by Alpinestars; How to get sponsored by AEM; How to get sponsored by Horizon Hobby; How to get sponsored by VP Racing; How to get sponsored by Mechanix Wear; How to get sponsored by Off Road Warehouse; How to get sponsored by Vision Wheels & Titan Fuel Tanks; How to get sponsored by BOB The Cooler Company; How to Get Sponsored by King Shocks; How to get sponsored by Slime; How to Get Sponsored by BoxoUSA; How Coleman Motorsports got Sponsored by Eibach Springs.
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