How should athletes approach landing major sponsors like Ford or Monster Energy?

Persistence is absolute key - landing major sponsors can take years of relationship building. Hunt down decision makers, get their phone numbers, and pursue face-to-face conversations. Research what the brand is trying to accomplish (like Toyota launching the Tundra) and show how you can help them achieve their goals. Big brands like Ford and Toyota do not move quickly - expect a long vetting process with lots of data, analytics, and research required, often involving their agencies. However, be realistic about where you are - if you're a mid-tier team, ask yourself where your energy is best served. Peel back the onion to understand where your relationships are, who knows you, and pursue those directions. You can shoot for the stars, but start with realistic targets and build from there.