How should athletes approach landing major sponsors like Ford or Monster Energy?
Answered in: Sponsor Interviews & Expert Sessions — Series BundleThe Answer
Persistence is absolute key - landing major sponsors can take years of relationship building. Hunt down decision makers, get their phone numbers, and pursue face-to-face conversations. Research what the brand is trying to accomplish (like Toyota launching the Tundra) and show how you can help them achieve their goals. Big brands like Ford and Toyota do not move quickly - expect a long vetting process with lots of data, analytics, and research required, often involving their agencies. However, be realistic about where you are - if you're a mid-tier team, ask yourself where your energy is best served. Peel back the onion to understand where your relationships are, who knows you, and pursue those directions. You can shoot for the stars, but start with realistic targets and build from there.
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Sponsor Interviews & Expert Sessions — Series Bundle
Long-form conversations with the people who write the checks and the people who help racers get them: Monster Energy's CFO, Coca-Cola, Hookit, the Mint 400, Wahoo's, super-agent Bob Walker, Megan Meyer and more. 14 recordings, 8 hr 56 min. Includes: Monster Energy CFO Explains ROI; Al Rondon of Coca Cola explains what sponsors want; How Monster Joe selects teams to sponsor; Bob Walker explains everything about agents & agencies; Matt Martelli on sponsorships and activations; How Hookit values social media; Megan Meyer on how to grow a social following; Megan Meyer on creating value with social media; Wing Lam on getting sponsored by Wahoo's FIsh Taco; Get the media to talk about you; Creating 20 Years of Value; Rob Mac 30 Year BFG; Why BOXO USA sponsors racing; Why K&N Filters sponsors racing.
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