How should amateur or beginner racers approach getting their first sponsors?
Answered in: 2022 MX Sponsorship Summit: Agents & AgenciesThe Answer
Start local and think small. Approach your local cycle shop, pizzeria, or car dealership rather than chasing national brands. Offer tangible value like distributing flyers, hosting after-race parties at their business, or handing out stickers at school. Don't be a 'sponsor snob' who only wants top-tier brands - you're not a national rider, you're a local rider, so focus on what you can do in your region. Even putting flyers on car windows for a shop's Memorial Day sale counts. This teaches you the sponsorship process while building relationships that can grow into bigger opportunities.
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Get full access to 2022 MX Sponsorship Summit: Agents & Agencies
2022 MX Sponsorship Summit: Agents & Agencies
Session 2 of the 2022 Motocross Sponsorship Summit, recorded live at Troy Lee Designs (August 26, 2022): Working with Agents & Agencies — what agents do, how they get paid, how to find a good one, and how to maximize your value together. With Bob Walker (CEO of Connexions — the Deegans, AMA Pro Motocross, Trey Canard), Lew Lewis (Team Manager, Jeremy McGrath Motorsports 2013–2020), Jimmy Button (VP of Action Sports, Motorsports & Olympics at Wasserman — Dylan Ferrandis), and Eric Morley (Founder of Blue C — Cameron Steele, Monster Energy, Red Kap).
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