What services do agents actually provide beyond negotiating contracts?
Answered in: 2022 MX Sponsorship Summit: Agents & AgenciesThe Answer
Agents provide comprehensive 360-degree support that goes far beyond contract negotiations. They help with personal matters, finding the right doctors, attorneys, and money lenders. They handle relationship building with sponsors, provide guidance on authenticity and brand partnerships, help with content and social media strategy, and are available 24/7 for whatever their clients need. As one agent put it, 'When they're sick, we're sick. When they're celebrating, we're celebrating.' The contract negotiation is actually described as the easiest and smallest part of the job.
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2022 MX Sponsorship Summit: Agents & Agencies
Session 2 of the 2022 Motocross Sponsorship Summit, recorded live at Troy Lee Designs (August 26, 2022): Working with Agents & Agencies — what agents do, how they get paid, how to find a good one, and how to maximize your value together. With Bob Walker (CEO of Connexions — the Deegans, AMA Pro Motocross, Trey Canard), Lew Lewis (Team Manager, Jeremy McGrath Motorsports 2013–2020), Jimmy Button (VP of Action Sports, Motorsports & Olympics at Wasserman — Dylan Ferrandis), and Eric Morley (Founder of Blue C — Cameron Steele, Monster Energy, Red Kap).
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