What services do agents actually provide beyond negotiating contracts?

Agents provide comprehensive 360-degree support that goes far beyond contract negotiations. They help with personal matters, finding the right doctors, attorneys, and money lenders. They handle relationship building with sponsors, provide guidance on authenticity and brand partnerships, help with content and social media strategy, and are available 24/7 for whatever their clients need. As one agent put it, 'When they're sick, we're sick. When they're celebrating, we're celebrating.' The contract negotiation is actually described as the easiest and smallest part of the job.