How can a racer get featured in event television coverage and live streams if they're not winning races?
Answered in: Sponsor Interviews & Expert Sessions — Series BundleThe Answer
Communication is the first step - event producers need to know who you are and what your story is. With hundreds of teams competing, it's difficult to track every story, so reach out directly. Being different helps tremendously - one racer called about racing a limo, stayed in touch throughout the process, and got more attention than many other racers just because it was interesting. Sponsorship also plays a role - if you're aligned with top tier sponsors, they may advocate for your coverage. The key is that event producers want to tell diverse stories at different racing levels because it shows the sport is approachable.
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Sponsor Interviews & Expert Sessions — Series Bundle
Long-form conversations with the people who write the checks and the people who help racers get them: Monster Energy's CFO, Coca-Cola, Hookit, the Mint 400, Wahoo's, super-agent Bob Walker, Megan Meyer and more. 14 recordings, 8 hr 56 min. Includes: Monster Energy CFO Explains ROI; Al Rondon of Coca Cola explains what sponsors want; How Monster Joe selects teams to sponsor; Bob Walker explains everything about agents & agencies; Matt Martelli on sponsorships and activations; How Hookit values social media; Megan Meyer on how to grow a social following; Megan Meyer on creating value with social media; Wing Lam on getting sponsored by Wahoo's FIsh Taco; Get the media to talk about you; Creating 20 Years of Value; Rob Mac 30 Year BFG; Why BOXO USA sponsors racing; Why K&N Filters sponsors racing.
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