What types of sponsorships does AEM offer and how are they structured?
Answered in: How to get sponsored by AEMThe Answer
AEM offers in-kind (product) sponsorships rather than financial sponsorships. These can be full or partial product sponsorships, where products are exchanged for marketing deliverables. The structure depends on the objective - whether it's supporting a championship-caliber team, helping a budding team reach the next level, or working with influential content creators. AEM expects deliverables in return, particularly digital content like photos, videos, and stories about how the products are being used.
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Lawson Mollica of AEM Performance Electronics — 20 years and thousands of sponsorships — on how the brand evaluates requests and what it expects from the athletes it supports.
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