How can young or amateur racers start building sponsorship relationships with limited resources?
Answered in: 2024 Motorsports Sponsorship Summit Part 1The Answer
Start local and small - approach businesses on your local main street with your race vehicle, offer value for modest investments like $300-500 for tires. Consider creative arrangements like Antron Brown did at age 12, offering to drive customers to a pizza shop in exchange for a percentage of sales. Send 5 personalized emails per day to potential sponsors. Use products you want to be sponsored by, put their stickers on your vehicle, and approach them showing you're already an authentic user. Participate in affordable programs like K1 Speed leagues to build results and credibility. Hand out flyers door-to-door, work with friends and family for small contributions, and give printed photos or small gifts to early supporters so they feel valued.
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2024 Motorsports Sponsorship Summit Part 1
The panelist sessions of the 2024 Motorsports Sponsorship Summit (January 13, 2024) — nearly four hours: 1. Why Brands Sponsor — Sara Henning (ITW — Fast Orange & Spray Nine) and Eric Seibold (ITW Permatex). 2. Finding, Signing & Renewing Sponsors — Paul Doleshal (Toyota) and Kathryn Reinhardt (Hemmings). 3. Networking, then Decks, Proposals & Proof-of-Performance Reports — what each is for and when to send it. 4. Creating Value thru Social Media. 5. Generating Publicity for Yourself & Your Sponsors — Dan Schechner (Top End Consulting, former Editor of PRI Magazine) and Stuart Rowlands (Stuart Rowlands PR). 6. Diversify Your Program — Antron Brown (three-time NHRA champion) and Andre Jackson (Toyota). 7. Youth Sponsorships & Activations — Kevin Miller (USAC). 8. Motorsports Marketing Across Multiple Brands — Al Rondon (Coca-Cola) and Tony Merritt (Stanley Black & Decker).
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