How do you handle rejection from a potential sponsor?

When dealing with rejection: 1) Understand that even experienced sponsorship sellers get 99% no's versus yes's. 2) Prefer a clear 'no' over a 'maybe' - maybe leaves you hanging and should be treated as a no. 3) Recognize that 'no' usually means you're asking for something they can't give at that time, not that they'll never work with you. 4) Focus on building relationships before making asks - if you're proposing before you've started dating, they'll say no. 5) Never give up because marketing strategies change, categories open up, and racing situations evolve. Someone who said no before might say yes when circumstances change.