How do you grow an existing sponsorship to get more investment from a sponsor?
Answered in: How to Get Sponsored By… — Series BundleThe Answer
To grow a sponsorship: 1) Look in the mirror first - you have to grow and offer something new before asking sponsors to increase their investment. 2) Come with a specific attack plan showing how you'll capitalize on additional investment and deliver returns. 3) Avoid letting the program get stale by going to the same races, seeing the same fans, and doing the same appearances year after year. 4) Propose something new and different - sponsors won't increase budget to see the exact same program. 5) Create B2B relationships connecting your sponsors together for cross-promotion opportunities.
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How to Get Sponsored By… — Series Bundle
Twenty brands, one at a time: the marketing directors and sponsorship managers at Toyota, BFGoodrich, K&N, Polaris, Hoonigan, Lucas Oil, Eibach, Honda, Alpinestars and more explain exactly how to get their sponsorship. 20 recordings, 14 hr 12 min. Includes: How to get sponsored by Toyota; How to get sponsored by BFG; How to get sponsored by K&N; How to get sponsored by Polaris; How to get sponsored by Hoonigan; How to get sponsored by Lucas Oil & Permatex; How to get sponsored by Eibach Springs; How to get sponsored by Honda Off Road; How to get Sponsored by Alpinestars; How to get sponsored by AEM; How to get sponsored by Horizon Hobby; How to get sponsored by VP Racing; How to get sponsored by Mechanix Wear; How to get sponsored by Off Road Warehouse; How to get sponsored by Vision Wheels & Titan Fuel Tanks; How to get sponsored by BOB The Cooler Company; How to Get Sponsored by King Shocks; How to get sponsored by Slime; How to Get Sponsored by BoxoUSA; How Coleman Motorsports got Sponsored by Eibach Springs.
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