Why should you avoid using the word 'sponsorship' in your first contact with a brand?
Answered in: How to Get Sponsored By… — Series BundleThe Answer
Using the word 'sponsor' in your first communication immediately sets a negative precedent and can cause brand representatives to tune out. The term has become diluted to essentially mean 'discount code' in many contexts. Instead, approach by asking about 'opportunities to work together' or 'any open doors' for partnerships. This language signals that you understand the business relationship and aren't just looking for free products. Phrases like 'Can I talk to the right person about opportunities for working together?' show professionalism and experience.
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How to Get Sponsored By… — Series Bundle
Twenty brands, one at a time: the marketing directors and sponsorship managers at Toyota, BFGoodrich, K&N, Polaris, Hoonigan, Lucas Oil, Eibach, Honda, Alpinestars and more explain exactly how to get their sponsorship. 20 recordings, 14 hr 12 min. Includes: How to get sponsored by Toyota; How to get sponsored by BFG; How to get sponsored by K&N; How to get sponsored by Polaris; How to get sponsored by Hoonigan; How to get sponsored by Lucas Oil & Permatex; How to get sponsored by Eibach Springs; How to get sponsored by Honda Off Road; How to get Sponsored by Alpinestars; How to get sponsored by AEM; How to get sponsored by Horizon Hobby; How to get sponsored by VP Racing; How to get sponsored by Mechanix Wear; How to get sponsored by Off Road Warehouse; How to get sponsored by Vision Wheels & Titan Fuel Tanks; How to get sponsored by BOB The Cooler Company; How to Get Sponsored by King Shocks; How to get sponsored by Slime; How to Get Sponsored by BoxoUSA; How Coleman Motorsports got Sponsored by Eibach Springs.
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