How do you approach a potential sponsor without coming across as too pushy or salesy?
Answered in: How to Get Sponsored By… — Series BundleThe Answer
Play it slow and focus on building a genuine relationship first rather than immediately pitching for sponsorship. Jeff Proctor met his Honda contact at an airport and they bonded over their shared love of racing - he didn't even know the person's position at first. He invited him to drive his truck and they attended events together as friends. Six months later, over casual conversation at a pub after the Indy 500, the sponsorship opportunity naturally emerged. The key is to establish common ground and authentic connection before any business discussion happens.
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How to Get Sponsored By… — Series Bundle
Twenty brands, one at a time: the marketing directors and sponsorship managers at Toyota, BFGoodrich, K&N, Polaris, Hoonigan, Lucas Oil, Eibach, Honda, Alpinestars and more explain exactly how to get their sponsorship. 20 recordings, 14 hr 12 min. Includes: How to get sponsored by Toyota; How to get sponsored by BFG; How to get sponsored by K&N; How to get sponsored by Polaris; How to get sponsored by Hoonigan; How to get sponsored by Lucas Oil & Permatex; How to get sponsored by Eibach Springs; How to get sponsored by Honda Off Road; How to get Sponsored by Alpinestars; How to get sponsored by AEM; How to get sponsored by Horizon Hobby; How to get sponsored by VP Racing; How to get sponsored by Mechanix Wear; How to get sponsored by Off Road Warehouse; How to get sponsored by Vision Wheels & Titan Fuel Tanks; How to get sponsored by BOB The Cooler Company; How to Get Sponsored by King Shocks; How to get sponsored by Slime; How to Get Sponsored by BoxoUSA; How Coleman Motorsports got Sponsored by Eibach Springs.
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