What's the single most important piece of advice for maintaining sponsor relationships?
Answered in: How to get sponsored by BFGThe Answer
Over deliver. You're going to have what your ask is and what you're going to deliver in your deck, but if you can deliver above and beyond, you're going to make friends. When you call, they'll pick up the phone because they know you've done everything and more than what you promised. This creates a trusting relationship and a true win-win for both parties.
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