What's the difference between product sponsorship and paid sponsorship, and how should I approach each?
Answered in: 2023 Off Road Sponsorship Summit Fall 1The Answer
Product sponsorship is the entry level - you get product and put a decal on your car. This is relatively easy to obtain if you're in a professional arena and fill out website forms. Paid sponsorships require much more. You need to become known personally to the company's current partners and representatives. The best advice is to meet sponsors at events (Optima alone attends 365+ events per year), become friends with their current racers, and get your name known through personal one-on-one interactions. A piece of paper (proposal) is not a great introduction - personal relationships are essential for paid partnerships.
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2023 Off Road Sponsorship Summit Fall 1
Session 1 of the 2023 Off Road Sponsorship Summit, live from Slash X Ranch in Barstow during the California 300 (October 4, 2023), hosted by Alex Striler and Tiffany Stone: 1. How King of the Hammers Creates Value for Optima Batteries — Courtney Prost (Communications Manager, King of the Hammers) and Cam Douglass (Director of Marketing, Optima Batteries). 2. What is ROI? — Tom Kelly (CFO, Monster Energy). 3. Creating Value for Toyota — Andre' Jackson (Digital Marketing, Toyota) with champions Johnny Greaves and CJ Greaves (7x Pro 4 champion). 4. Creating Value for BFGoodrich — Nate Hunt (BFGoodrich Program Director, Jackson Motorsports) with Rob MacCachren and Cayden MacCachren (UTV champion and Factory Polaris driver).
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