What's the difference between a deck and a proposal, and when should I use each?
Answered in: 2024 Motorsports Sponsorship Summit Part 1The Answer
A deck is used to attract attention and start a conversation - it should be visually appealing, customized for each specific company, and focus on how you can help them rather than listing all your accomplishments. Keep it concise with highlights of your deliverables and include clickable video links. A proposal is a formal business document used after you've established a relationship and understand the sponsor's objectives. It includes detailed deliverables (branding locations and sizes, social media posting schedules, hospitality offerings, appearance commitments), payment terms, exclusivity agreements, and specific metrics you'll report on. Never send a proposal to someone who doesn't know you yet.
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2024 Motorsports Sponsorship Summit Part 1
The panelist sessions of the 2024 Motorsports Sponsorship Summit (January 13, 2024) — nearly four hours: 1. Why Brands Sponsor — Sara Henning (ITW — Fast Orange & Spray Nine) and Eric Seibold (ITW Permatex). 2. Finding, Signing & Renewing Sponsors — Paul Doleshal (Toyota) and Kathryn Reinhardt (Hemmings). 3. Networking, then Decks, Proposals & Proof-of-Performance Reports — what each is for and when to send it. 4. Creating Value thru Social Media. 5. Generating Publicity for Yourself & Your Sponsors — Dan Schechner (Top End Consulting, former Editor of PRI Magazine) and Stuart Rowlands (Stuart Rowlands PR). 6. Diversify Your Program — Antron Brown (three-time NHRA champion) and Andre Jackson (Toyota). 7. Youth Sponsorships & Activations — Kevin Miller (USAC). 8. Motorsports Marketing Across Multiple Brands — Al Rondon (Coca-Cola) and Tony Merritt (Stanley Black & Decker).
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