What's the best way to make initial contact with a potential sponsor?
Answered in: How to Get Sponsored By… — Series BundleThe Answer
Don't make your initial reach through social media or text, even if you know the person's phone number. Call them or send a formal business-structured email for that first introduction. Don't send your full deck in the initial introduction - make it more casual, introducing who you are and what you're doing. Wait for a response, then follow up with a complete deck. Face-to-face meetings at events, races, and trade shows remain the most important component for starting relationships. Interestingly, some partnerships now begin when digital/social teams notice athletes tagging the brand frequently and track their engagement analytics.
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How to Get Sponsored By… — Series Bundle
Twenty brands, one at a time: the marketing directors and sponsorship managers at Toyota, BFGoodrich, K&N, Polaris, Hoonigan, Lucas Oil, Eibach, Honda, Alpinestars and more explain exactly how to get their sponsorship. 20 recordings, 14 hr 12 min. Includes: How to get sponsored by Toyota; How to get sponsored by BFG; How to get sponsored by K&N; How to get sponsored by Polaris; How to get sponsored by Hoonigan; How to get sponsored by Lucas Oil & Permatex; How to get sponsored by Eibach Springs; How to get sponsored by Honda Off Road; How to get Sponsored by Alpinestars; How to get sponsored by AEM; How to get sponsored by Horizon Hobby; How to get sponsored by VP Racing; How to get sponsored by Mechanix Wear; How to get sponsored by Off Road Warehouse; How to get sponsored by Vision Wheels & Titan Fuel Tanks; How to get sponsored by BOB The Cooler Company; How to Get Sponsored by King Shocks; How to get sponsored by Slime; How to Get Sponsored by BoxoUSA; How Coleman Motorsports got Sponsored by Eibach Springs.
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