How do Toyota vehicle sponsorships work - do racers own the vehicles?
Answered in: How to get sponsored by ToyotaThe Answer
99% of the time, Toyota uses an 'internal lease' where the driver doesn't pay anything. The vehicle is leased to the driver's company, team, or LLC as part of the sponsorship. When the year is up, the driver gets first option to buy it at a mileage-discounted rate. Many drivers, their relatives, or team owners end up purchasing the vehicles. This also extends to family members - Toyota wants sponsored drivers and their families driving their products.
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Related Questions
How should I approach Toyota or major sponsors to stand out from hundreds of other sponsorship requests?What makes a sponsorship proposal deck actually stand out to major sponsors like Toyota?How can racers help sponsors sell products through their racing program?When is the best time to approach Toyota or similar sponsors with a sponsorship proposal?Does Toyota prefer long-term sponsorship partnerships or one-year deals?
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