How do Toyota vehicle sponsorships work - do racers own the vehicles?
Answered in: How to Get Sponsored By… — Series BundleThe Answer
99% of the time, Toyota uses an 'internal lease' where the driver doesn't pay anything. The vehicle is leased to the driver's company, team, or LLC as part of the sponsorship. When the year is up, the driver gets first option to buy it at a mileage-discounted rate. Many drivers, their relatives, or team owners end up purchasing the vehicles. This also extends to family members - Toyota wants sponsored drivers and their families driving their products.
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How to Get Sponsored By… — Series Bundle
Twenty brands, one at a time: the marketing directors and sponsorship managers at Toyota, BFGoodrich, K&N, Polaris, Hoonigan, Lucas Oil, Eibach, Honda, Alpinestars and more explain exactly how to get their sponsorship. 20 recordings, 14 hr 12 min. Includes: How to get sponsored by Toyota; How to get sponsored by BFG; How to get sponsored by K&N; How to get sponsored by Polaris; How to get sponsored by Hoonigan; How to get sponsored by Lucas Oil & Permatex; How to get sponsored by Eibach Springs; How to get sponsored by Honda Off Road; How to get Sponsored by Alpinestars; How to get sponsored by AEM; How to get sponsored by Horizon Hobby; How to get sponsored by VP Racing; How to get sponsored by Mechanix Wear; How to get sponsored by Off Road Warehouse; How to get sponsored by Vision Wheels & Titan Fuel Tanks; How to get sponsored by BOB The Cooler Company; How to Get Sponsored by King Shocks; How to get sponsored by Slime; How to Get Sponsored by BoxoUSA; How Coleman Motorsports got Sponsored by Eibach Springs.
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