How can racers help sponsors sell products through their racing program?

Social media integration is key. Andre cited Antron Brown as an example - he consistently brands himself with Toyota, posts about driving his Sequoia and Tundras, includes Toyota in his personal, professional, and racing life. You don't have to go out on the street selling cars, but integrate the sponsor into your day-to-day digital presence. Also look for ways to integrate with other sponsors through partnerships and cross-promotions, especially as you move into bigger series.