How can racers help sponsors sell products through their racing program?
Answered in: How to Get Sponsored By… — Series BundleThe Answer
Social media integration is key. Andre cited Antron Brown as an example - he consistently brands himself with Toyota, posts about driving his Sequoia and Tundras, includes Toyota in his personal, professional, and racing life. You don't have to go out on the street selling cars, but integrate the sponsor into your day-to-day digital presence. Also look for ways to integrate with other sponsors through partnerships and cross-promotions, especially as you move into bigger series.
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How to Get Sponsored By… — Series Bundle
Twenty brands, one at a time: the marketing directors and sponsorship managers at Toyota, BFGoodrich, K&N, Polaris, Hoonigan, Lucas Oil, Eibach, Honda, Alpinestars and more explain exactly how to get their sponsorship. 20 recordings, 14 hr 12 min. Includes: How to get sponsored by Toyota; How to get sponsored by BFG; How to get sponsored by K&N; How to get sponsored by Polaris; How to get sponsored by Hoonigan; How to get sponsored by Lucas Oil & Permatex; How to get sponsored by Eibach Springs; How to get sponsored by Honda Off Road; How to get Sponsored by Alpinestars; How to get sponsored by AEM; How to get sponsored by Horizon Hobby; How to get sponsored by VP Racing; How to get sponsored by Mechanix Wear; How to get sponsored by Off Road Warehouse; How to get sponsored by Vision Wheels & Titan Fuel Tanks; How to get sponsored by BOB The Cooler Company; How to Get Sponsored by King Shocks; How to get sponsored by Slime; How to Get Sponsored by BoxoUSA; How Coleman Motorsports got Sponsored by Eibach Springs.
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