When is the best time to approach Toyota or similar sponsors with a sponsorship proposal?

Answered in: How to Get Sponsored By… — Series Bundle

The Answer

Mid-season through early fall (August-October) is ideal. The busiest crunch time for sponsors is when the racing season ends because they're doing budgets and onboarding new drivers within a 60-75 day window. If you submit during that crunch period, you'll likely get lost. Submit during the current season so they can evaluate you for the following year. The Thanksgiving through mid-January period is when bulk decisions happen, so proposals need to be in well before then.

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How to Get Sponsored By… — Series Bundle

Twenty brands, one at a time: the marketing directors and sponsorship managers at Toyota, BFGoodrich, K&N, Polaris, Hoonigan, Lucas Oil, Eibach, Honda, Alpinestars and more explain exactly how to get their sponsorship. 20 recordings, 14 hr 12 min. Includes: How to get sponsored by Toyota; How to get sponsored by BFG; How to get sponsored by K&N; How to get sponsored by Polaris; How to get sponsored by Hoonigan; How to get sponsored by Lucas Oil & Permatex; How to get sponsored by Eibach Springs; How to get sponsored by Honda Off Road; How to get Sponsored by Alpinestars; How to get sponsored by AEM; How to get sponsored by Horizon Hobby; How to get sponsored by VP Racing; How to get sponsored by Mechanix Wear; How to get sponsored by Off Road Warehouse; How to get sponsored by Vision Wheels & Titan Fuel Tanks; How to get sponsored by BOB The Cooler Company; How to Get Sponsored by King Shocks; How to get sponsored by Slime; How to Get Sponsored by BoxoUSA; How Coleman Motorsports got Sponsored by Eibach Springs.

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