What is the difference between a sponsorship deck and a proposal, and when should I use each?
Answered in: 2022 Motorsports Sponsorship Summit part 1The Answer
A deck is a colorful, photo-heavy document used to start conversations and get attention - it's 'eye candy' that showcases your intangibles like reputation and fan engagement. Send decks anytime to build relationships. A proposal is a text-based Word document listing specific deliverables and their values - it's what you send when asking for money. Send proposals around August-September when companies are making budget decisions for the next fiscal year. Joe Parsons from Monster Energy noted he doesn't do deals off unsolicited decks - he requests decks only to sell opportunities to his upper management after relationships are established.
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2022 Motorsports Sponsorship Summit part 1
The first half of the 2022 Motorsports Sponsorship Summit (June 17, 2022) — five sessions: 1. ROI & Why Brands Sponsor — Alex Striler with Joe Parsons (Director of Special Marketing, Monster Energy), Eric Seibold (Innovations Manager, Permatex), Tony Yorkman, and Ritchie Lewis (Director of Motorsports, E3 Spark Plugs). 2. Decks & Proposals — Alex Striler and Megan Meyer on the difference between decks and proposals, and what goes into each. 3. Valuing Tangible & Intangible Assets — Alex Striler and Megan Meyer on pricing your program like a pro. 4. Valuing Social Media — with Rich Houseman of Hookit, on how their algorithm puts a dollar value on posts. 5. SIM Racing & Virtual Sponsorships — Jim Beaver (eNASCAR Coca-Cola iRacing Series franchise holder) and Joe Bricky (Marketing Director, Virtual Racing School).
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