What is the biggest mistake racers make when sending sponsorship proposals?
Answered in: 2024 Motorsports Sponsorship Summit Part 2: Holley, K1 RaceGear, & BFGThe Answer
The biggest mistake is sending generic proposals that simply offer to put a decal on a car in exchange for sponsorship. Sponsors receive thousands of these proposals and they don't provide meaningful value. Other common mistakes include being too wordy, not doing research on the company's business model, and focusing on what the racer needs rather than what they can offer the sponsor.
Want the complete breakdown?
Get full access to 2024 Motorsports Sponsorship Summit Part 2: Holley, K1 RaceGear, & BFG
2024 Motorsports Sponsorship Summit Part 2: Holley, K1 RaceGear, & BFG
Sponsor Speed Dating, first half — one-on-one sessions from the 2024 Motorsports Sponsorship Summit (January 13, 2024): 1. Bill Tichenor (Holley) walks through Holley's huge brand family — MSD, Flowmaster, Simpson, Racepak, NOS and more — and what each sponsors. 2. JR Twedt (President, K1 RaceGear) on what K1 looks for from sponsored drivers. 3. Nate Hunt (BFGoodrich / Michelin Motorsports, Jackson Motorsports Group) on how the biggest brand in off-road picks its racers.
Related Questions
Ready to master sponsorships?
Get instant access to 2024 Motorsports Sponsorship Summit Part 2: Holley, K1 RaceGear, & BFG and start implementing these strategies today.