When is the best time to approach sponsors for the following season?
Answered in: How to get sponsored by AEMThe Answer
Most companies operating on calendar years start planning sponsorships in Q4 (October-December). Racing wraps up in fall, and that's when companies evaluate current relationships and consider new opportunities. However, smart sponsors also maintain discretionary budget for great opportunities that arise throughout the year. Sign up for company email alerts to learn about new product launches - reaching out when a new product drops that aligns with your program creates a natural opportunity to propose a partnership.
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Related Questions
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