When is the best time to approach sponsors for motorsports sponsorships?
Answered in: Motorsports Sponsorship Summits — Summit BundleThe Answer
The best time is shortly after PRI (Performance Racing Industry show) in December, before the racing season begins. Avoid approaching sponsors during major trade shows like PRI or SEMA when they are focused on selling products and generating revenue. The early bird gets the worm - have your ducks in a row before January/February since racing seasons are starting earlier each year.
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