When is the best time to approach sponsors and what is their typical decision timeline?

K&N follows a calendar fiscal year (January-December). Tony accepts decks year-round and encourages sending them anytime. However, he won't seriously look at proposals until the fourth quarter because he's still finalizing current year plans and determining next year's objectives. Trade shows like SEMA and PRI happen late in the year, so meeting someone there for the first time typically means consideration for the following year, not immediate sponsorship. Athletes should think of late-year meetings as opportunities for evaluation during the next season.