When is the best time to approach sponsors about partnerships given budget cycles?
Answered in: How to get sponsored by Eibach SpringsThe Answer
Most sponsors finalize budgets before the end of November, making PRI (December) too late for budget decisions. Start building relationships in September or October, well before SEMA. Don't wait for trade shows - reach out early to start the relationship, then use PRI as a follow-up meeting where you can say 'nice to finally meet you in person.' The key is to build the relationship before budget season so you're already on their radar when decisions are being made.
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