When is the best time to approach sponsors about partnerships?
Answered in: 2023 Drag Racing Sponsorship Summit Part 1The Answer
Don't approach sponsors when budgets are already set - this is a common mistake. One of the first questions you should ask any potential sponsor is 'When do you develop what next year looks like?' The answer is NOT trade shows like PRI. Understanding each company's planning and budgeting cycle allows you to time your outreach when they're actually making decisions about new partnerships, rather than when everything is already locked in.
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Get full access to 2023 Drag Racing Sponsorship Summit Part 1
2023 Drag Racing Sponsorship Summit Part 1
Session 1 of the 2023 Drag Racing Sponsorship Summit, filmed at the John Force Racing Museum (March 28, 2023): Why Brands Sponsor — why companies sponsor drag racing, how they calculate ROI, what they need from sponsorships, and how co-op marketing money works. Hosted by Alex Striler with Jackie Donahue (Group Marketing Manager, NGK Spark Plugs), Steve Williams (Chief Business Development Officer, K&N), Eric Seibold (Innovations Manager, Permatex), and "Woody" Woodruff (Elite Motorsports).
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