Should I send a sponsorship deck to companies I want to sponsor me?
Answered in: 2023 Drag Racing Sponsorship Summit Part 1The Answer
No - sending unsolicited sponsorship decks via email is generally ineffective and can be a turnoff. Instead, try to schedule time with the sponsor representative, meet them in person at races, and build a relationship first. The most memorable interactions come from people who introduce themselves, have genuine conversations, and follow up appropriately - not from hard sales pitches asking for immediate decisions on 'gold, silver, or bronze' sponsorship packages. Focus on building rapport before presenting any formal proposal.
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2023 Drag Racing Sponsorship Summit Part 1
Session 1 of the 2023 Drag Racing Sponsorship Summit, filmed at the John Force Racing Museum (March 28, 2023): Why Brands Sponsor — why companies sponsor drag racing, how they calculate ROI, what they need from sponsorships, and how co-op marketing money works. Hosted by Alex Striler with Jackie Donahue (Group Marketing Manager, NGK Spark Plugs), Steve Williams (Chief Business Development Officer, K&N), Eric Seibold (Innovations Manager, Permatex), and "Woody" Woodruff (Elite Motorsports).
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