What are the best places and times to network with potential sponsors?

Race weekends offer excellent networking opportunities, especially during downtime. Todd Robinson noted that at off-road events with three days of racing, only about 2.5-3 hours involve actual racing - the rest is meals, socializing, and hanging out between families and teams. Trade shows like SEMA are also valuable; Cam Reimers chased down Mike DeFord at SEMA, persisting until Friday to finally connect. The key is being present, professional, and persistent without being pushy. Cam emphasized that he was never 'overly salesman-y' but was consistent in showing up and building genuine relationships over time.