The Answer

Race weekends offer excellent networking opportunities, especially during downtime. Todd Robinson noted that at off-road events with three days of racing, only about 2.5-3 hours involve actual racing - the rest is meals, socializing, and hanging out between families and teams. Trade shows like SEMA are also valuable; Cam Reimers chased down Mike DeFord at SEMA, persisting until Friday to finally connect. The key is being present, professional, and persistent without being pushy. Cam emphasized that he was never 'overly salesman-y' but was consistent in showing up and building genuine relationships over time.

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How to Get Sponsored By… — Series Bundle

Twenty brands, one at a time: the marketing directors and sponsorship managers at Toyota, BFGoodrich, K&N, Polaris, Hoonigan, Lucas Oil, Eibach, Honda, Alpinestars and more explain exactly how to get their sponsorship. 20 recordings, 14 hr 12 min. Includes: How to get sponsored by Toyota; How to get sponsored by BFG; How to get sponsored by K&N; How to get sponsored by Polaris; How to get sponsored by Hoonigan; How to get sponsored by Lucas Oil & Permatex; How to get sponsored by Eibach Springs; How to get sponsored by Honda Off Road; How to get Sponsored by Alpinestars; How to get sponsored by AEM; How to get sponsored by Horizon Hobby; How to get sponsored by VP Racing; How to get sponsored by Mechanix Wear; How to get sponsored by Off Road Warehouse; How to get sponsored by Vision Wheels & Titan Fuel Tanks; How to get sponsored by BOB The Cooler Company; How to Get Sponsored by King Shocks; How to get sponsored by Slime; How to Get Sponsored by BoxoUSA; How Coleman Motorsports got Sponsored by Eibach Springs.

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