What is the best format for a sponsorship proposal or deck?
Answered in: 2024 Motorsports Sponsorship Summit Part 2: Holley, K1 RaceGear, & BFGThe Answer
Keep proposals brief and use bullet points rather than lengthy paragraphs. Sponsors review hundreds or thousands of proposals, so concise communication that hits the high points quickly is essential. Lead with what you can do for the company to help them sell products, not what you need from them. Consider sending a brief introduction letter first explaining your intention to submit a proposal, which can help garner attention before the full deck arrives.
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2024 Motorsports Sponsorship Summit Part 2: Holley, K1 RaceGear, & BFG
Sponsor Speed Dating, first half — one-on-one sessions from the 2024 Motorsports Sponsorship Summit (January 13, 2024): 1. Bill Tichenor (Holley) walks through Holley's huge brand family — MSD, Flowmaster, Simpson, Racepak, NOS and more — and what each sponsors. 2. JR Twedt (President, K1 RaceGear) on what K1 looks for from sponsored drivers. 3. Nate Hunt (BFGoodrich / Michelin Motorsports, Jackson Motorsports Group) on how the biggest brand in off-road picks its racers.
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