What is the best approach for networking with sponsors at trade shows like SEMA versus PRI?
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SEMA is extremely busy and not ideal for in-depth partnership discussions - use it for brief introductions, handing a card, and scheduling follow-up conversations for after the show. Be conscious of people's time and 'as invisible as possible' while making an impact. PRI is more focused on racing, more personal, and allows for better conversations. For either show, read the room, don't interrupt ongoing conversations, and suggest following up 'when all this craziness is done.' The goal at shows is to start relationships, not close deals.
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How to Get Sponsored By… — Series Bundle
Twenty brands, one at a time: the marketing directors and sponsorship managers at Toyota, BFGoodrich, K&N, Polaris, Hoonigan, Lucas Oil, Eibach, Honda, Alpinestars and more explain exactly how to get their sponsorship. 20 recordings, 14 hr 12 min. Includes: How to get sponsored by Toyota; How to get sponsored by BFG; How to get sponsored by K&N; How to get sponsored by Polaris; How to get sponsored by Hoonigan; How to get sponsored by Lucas Oil & Permatex; How to get sponsored by Eibach Springs; How to get sponsored by Honda Off Road; How to get Sponsored by Alpinestars; How to get sponsored by AEM; How to get sponsored by Horizon Hobby; How to get sponsored by VP Racing; How to get sponsored by Mechanix Wear; How to get sponsored by Off Road Warehouse; How to get sponsored by Vision Wheels & Titan Fuel Tanks; How to get sponsored by BOB The Cooler Company; How to Get Sponsored by King Shocks; How to get sponsored by Slime; How to Get Sponsored by BoxoUSA; How Coleman Motorsports got Sponsored by Eibach Springs.
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