How do sponsorship expectations differ between consumable products (like energy drinks) and durable goods (like coolers)?
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With consumable products like energy drinks, the primary sponsorship goal is sampling - getting the product into people's hands to try. Athletes might give out cases of product at events. With durable goods like premium coolers, the focus shifts to brand awareness, demonstrating features and benefits, and directing people where to buy. Since you can't give everyone a $500 cooler to try, word of mouth becomes even more critical. Athletes representing durable goods need to focus on visible product usage (like having the cooler at their camper or water bottle on the sidelines) and educating potential customers about what makes the product worth the investment.
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How to Get Sponsored By… — Series Bundle
Twenty brands, one at a time: the marketing directors and sponsorship managers at Toyota, BFGoodrich, K&N, Polaris, Hoonigan, Lucas Oil, Eibach, Honda, Alpinestars and more explain exactly how to get their sponsorship. 20 recordings, 14 hr 12 min. Includes: How to get sponsored by Toyota; How to get sponsored by BFG; How to get sponsored by K&N; How to get sponsored by Polaris; How to get sponsored by Hoonigan; How to get sponsored by Lucas Oil & Permatex; How to get sponsored by Eibach Springs; How to get sponsored by Honda Off Road; How to get Sponsored by Alpinestars; How to get sponsored by AEM; How to get sponsored by Horizon Hobby; How to get sponsored by VP Racing; How to get sponsored by Mechanix Wear; How to get sponsored by Off Road Warehouse; How to get sponsored by Vision Wheels & Titan Fuel Tanks; How to get sponsored by BOB The Cooler Company; How to Get Sponsored by King Shocks; How to get sponsored by Slime; How to Get Sponsored by BoxoUSA; How Coleman Motorsports got Sponsored by Eibach Springs.
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