What do sponsors look for in a sponsorship deck that makes them want to engage?
Answered in: How to Get Sponsored By… — Series BundleThe Answer
Sponsors look for: 1) Image and personality alignment with their brand - your deck should present your personality on paper and show if it aligns with the brand's values. 2) Evidence you're already using their products and understand them. 3) Exciting visuals showing crowds and engagement at events. 4) Social media reach with actual screenshots and metrics. 5) Media coverage and who that coverage reaches. 6) What you can do for the brand, not just your racing resume. Sponsors often skip over race results from events they've never heard of - they care more about brand fit and activation potential.
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How to Get Sponsored By… — Series Bundle
Twenty brands, one at a time: the marketing directors and sponsorship managers at Toyota, BFGoodrich, K&N, Polaris, Hoonigan, Lucas Oil, Eibach, Honda, Alpinestars and more explain exactly how to get their sponsorship. 20 recordings, 14 hr 12 min. Includes: How to get sponsored by Toyota; How to get sponsored by BFG; How to get sponsored by K&N; How to get sponsored by Polaris; How to get sponsored by Hoonigan; How to get sponsored by Lucas Oil & Permatex; How to get sponsored by Eibach Springs; How to get sponsored by Honda Off Road; How to get Sponsored by Alpinestars; How to get sponsored by AEM; How to get sponsored by Horizon Hobby; How to get sponsored by VP Racing; How to get sponsored by Mechanix Wear; How to get sponsored by Off Road Warehouse; How to get sponsored by Vision Wheels & Titan Fuel Tanks; How to get sponsored by BOB The Cooler Company; How to Get Sponsored by King Shocks; How to get sponsored by Slime; How to Get Sponsored by BoxoUSA; How Coleman Motorsports got Sponsored by Eibach Springs.
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