How can sim racing and virtual racing add value to my real-world racing sponsorship program?
Answered in: 2022 Motorsports Sponsorship Summit part 1The Answer
Sim racing provides sponsors with visibility during off-weeks when you're not at real tracks. Jim Beaver's eNASCAR program averages over 100,000 viewers per race - often more than real-world livestreams. Sim racing also reaches different demographics (younger, tech-savvy consumers) that may interest non-endemic sponsors. Companies like Big Green Egg and Fistful of Bourbon sponsored Jim's sim program without interest in his real-world racing. Additionally, Twitch streaming while sim racing lets fans get to know your personality, building deeper loyalty that transfers to your real-world program.
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2022 Motorsports Sponsorship Summit part 1
The first half of the 2022 Motorsports Sponsorship Summit (June 17, 2022) — five sessions: 1. ROI & Why Brands Sponsor — Alex Striler with Joe Parsons (Director of Special Marketing, Monster Energy), Eric Seibold (Innovations Manager, Permatex), Tony Yorkman, and Ritchie Lewis (Director of Motorsports, E3 Spark Plugs). 2. Decks & Proposals — Alex Striler and Megan Meyer on the difference between decks and proposals, and what goes into each. 3. Valuing Tangible & Intangible Assets — Alex Striler and Megan Meyer on pricing your program like a pro. 4. Valuing Social Media — with Rich Houseman of Hookit, on how their algorithm puts a dollar value on posts. 5. SIM Racing & Virtual Sponsorships — Jim Beaver (eNASCAR Coca-Cola iRacing Series franchise holder) and Joe Bricky (Marketing Director, Virtual Racing School).
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