How can sim racing and virtual racing add value to my real-world racing sponsorship program?

Sim racing provides sponsors with visibility during off-weeks when you're not at real tracks. Jim Beaver's eNASCAR program averages over 100,000 viewers per race - often more than real-world livestreams. Sim racing also reaches different demographics (younger, tech-savvy consumers) that may interest non-endemic sponsors. Companies like Big Green Egg and Fistful of Bourbon sponsored Jim's sim program without interest in his real-world racing. Additionally, Twitch streaming while sim racing lets fans get to know your personality, building deeper loyalty that transfers to your real-world program.