How can rookie or amateur racers leverage larger properties to gain sponsor visibility?
Answered in: 2023 Off Road Sponsorship Summit Fall 1The Answer
Programs like King of the Hammers' rookie program provide platforms for new racers to gain visibility. Rookies can leverage the property's social media reach, get introduced to sponsors at events, and add credibility by association ('I'm a King of the Hammers rookie'). The key is active participation - attending sessions, asking questions from veterans and speakers, walking the floor at trade shows, and networking. King of the Hammers also teaches rookies practical skills like how to introduce themselves confidently on camera, helping them develop the media presence sponsors value.
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2023 Off Road Sponsorship Summit Fall 1
Session 1 of the 2023 Off Road Sponsorship Summit, live from Slash X Ranch in Barstow during the California 300 (October 4, 2023), hosted by Alex Striler and Tiffany Stone: 1. How King of the Hammers Creates Value for Optima Batteries — Courtney Prost (Communications Manager, King of the Hammers) and Cam Douglass (Director of Marketing, Optima Batteries). 2. What is ROI? — Tom Kelly (CFO, Monster Energy). 3. Creating Value for Toyota — Andre' Jackson (Digital Marketing, Toyota) with champions Johnny Greaves and CJ Greaves (7x Pro 4 champion). 4. Creating Value for BFGoodrich — Nate Hunt (BFGoodrich Program Director, Jackson Motorsports) with Rob MacCachren and Cayden MacCachren (UTV champion and Factory Polaris driver).
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