What role does social media play in Horizon Hobby's sponsorship strategy, and how can athletes monetize it?

Social media is their primary marketing channel because video shows their product's speed and excitement better than print. They value user-generated content and peer-to-peer testimonials over corporate messaging. Importantly, they're building an affiliate program where ambassadors can earn money by driving traffic that converts to sales on their sites. If you can demonstrate you can engage a customer base and drive converting traffic, they're 'happy to share some of that success with an athlete.'