Should racers put a sponsor's logo on their car without having a formal partnership to get noticed?
Answered in: How to get sponsored by ToyotaThe Answer
This is not recommended and can actually work against you. Putting a logo on your helmet or car without an agreement sends a message that you're making assumptions about a partnership that doesn't exist. Toyota is careful about this because they want true partnerships with dialogue, agreements, and contracts - not one-sided arrangements. They want long-term relationships, not someone just displaying their logo for one season hoping to get noticed.
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