How can racers provide value to sponsors beyond just putting a decal on their car?
Answered in: 2024 Motorsports Sponsorship Summit Part 2: Holley, K1 RaceGear, & BFGThe Answer
Sponsors value racers who can become proficient with their products and provide technical support to other racers at tracks, essentially becoming an extension of the company's tech support team. Other valuable contributions include leveraging B2B relationships by introducing sponsors to distributors, retail chains, or other business partners. Racers should think about what they can bring to help the sponsor sell products rather than just asking what they can receive.
Want the complete breakdown?
Get full access to 2024 Motorsports Sponsorship Summit Part 2: Holley, K1 RaceGear, & BFG
2024 Motorsports Sponsorship Summit Part 2: Holley, K1 RaceGear, & BFG
Sponsor Speed Dating, first half — one-on-one sessions from the 2024 Motorsports Sponsorship Summit (January 13, 2024): 1. Bill Tichenor (Holley) walks through Holley's huge brand family — MSD, Flowmaster, Simpson, Racepak, NOS and more — and what each sponsors. 2. JR Twedt (President, K1 RaceGear) on what K1 looks for from sponsored drivers. 3. Nate Hunt (BFGoodrich / Michelin Motorsports, Jackson Motorsports Group) on how the biggest brand in off-road picks its racers.
Related Questions
Ready to master sponsorships?
Get instant access to 2024 Motorsports Sponsorship Summit Part 2: Holley, K1 RaceGear, & BFG and start implementing these strategies today.