How can racers in non-televised series compete for sponsorships against those in televised series?
Answered in: How to Get Sponsored By… — Series BundleThe Answer
TV is not the powerhouse it was 10-15 years ago, and this trend will continue. More properties are live-streamed, and younger generations watch content on mobile devices rather than traditional TV. If you have an engaged audience following you and produce good quality content, that will far outweigh someone whose car is on TV but isn't doing anything proactively. Quality over quantity matters - the engagement level of your audience is more valuable than raw numbers. Tools like HookIt provide athlete and property valuation for digital platforms, measuring audience growth and engagement year over year.
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How to Get Sponsored By… — Series Bundle
Twenty brands, one at a time: the marketing directors and sponsorship managers at Toyota, BFGoodrich, K&N, Polaris, Hoonigan, Lucas Oil, Eibach, Honda, Alpinestars and more explain exactly how to get their sponsorship. 20 recordings, 14 hr 12 min. Includes: How to get sponsored by Toyota; How to get sponsored by BFG; How to get sponsored by K&N; How to get sponsored by Polaris; How to get sponsored by Hoonigan; How to get sponsored by Lucas Oil & Permatex; How to get sponsored by Eibach Springs; How to get sponsored by Honda Off Road; How to get Sponsored by Alpinestars; How to get sponsored by AEM; How to get sponsored by Horizon Hobby; How to get sponsored by VP Racing; How to get sponsored by Mechanix Wear; How to get sponsored by Off Road Warehouse; How to get sponsored by Vision Wheels & Titan Fuel Tanks; How to get sponsored by BOB The Cooler Company; How to Get Sponsored by King Shocks; How to get sponsored by Slime; How to Get Sponsored by BoxoUSA; How Coleman Motorsports got Sponsored by Eibach Springs.
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