How can racers in non-televised series compete for sponsorships against those in televised series?
Answered in: How to get sponsored by BFGThe Answer
TV is not the powerhouse it was 10-15 years ago, and this trend will continue. More properties are live-streamed, and younger generations watch content on mobile devices rather than traditional TV. If you have an engaged audience following you and produce good quality content, that will far outweigh someone whose car is on TV but isn't doing anything proactively. Quality over quantity matters - the engagement level of your audience is more valuable than raw numbers. Tools like HookIt provide athlete and property valuation for digital platforms, measuring audience growth and engagement year over year.
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Related Questions
What's the difference between a sponsorship and a partnership, and why does it matter when approaching brands?How should I research a company before approaching them for sponsorship?When is the best time to submit sponsorship proposals to companies?What kind of content should racers create to attract tire company sponsorships?Are tire company sponsorships typically cash or product deals?
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