How can racers get noticed by major battery and automotive sponsors like Optima?

The best approach is to be present at events where Optima partners, which includes over 400 events per year - from Optima Streetcar Invitationals to King of Hammers to SCORE desert racing to local Cars and Coffee gatherings. Reach out in person at these events. Optima's team lives and breathes automobiles and is constantly in the field. If you're doing notable work as a potential brand ambassador, they'll likely hear about you before you approach them. Consistency in appearance across your program, chase vehicles, suits, and equipment demonstrates professionalism that aligns with their brand expression goals.