How can racers create partnerships between their different sponsors to add value?
Answered in: How to Get Sponsored By… — Series BundleThe Answer
While sponsors don't commonly cross-promote independently, racers who can connect the dots between their sponsors create significant goodwill. If you can benefit one sponsor's business by connecting them with another sponsor or anyone else who helps their bottom line, you're providing value beyond what they're paying you. This approach creates goodwill and likely leads to sponsorship extensions. The key is thinking creatively about how your sponsors might benefit from knowing each other or working together, then facilitating those connections. At the end of the day, racing is expensive for everyone - teams and sponsors alike - so demonstrating value beyond the basic sponsorship agreement sets you apart.
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How to Get Sponsored By… — Series Bundle
Twenty brands, one at a time: the marketing directors and sponsorship managers at Toyota, BFGoodrich, K&N, Polaris, Hoonigan, Lucas Oil, Eibach, Honda, Alpinestars and more explain exactly how to get their sponsorship. 20 recordings, 14 hr 12 min. Includes: How to get sponsored by Toyota; How to get sponsored by BFG; How to get sponsored by K&N; How to get sponsored by Polaris; How to get sponsored by Hoonigan; How to get sponsored by Lucas Oil & Permatex; How to get sponsored by Eibach Springs; How to get sponsored by Honda Off Road; How to get Sponsored by Alpinestars; How to get sponsored by AEM; How to get sponsored by Horizon Hobby; How to get sponsored by VP Racing; How to get sponsored by Mechanix Wear; How to get sponsored by Off Road Warehouse; How to get sponsored by Vision Wheels & Titan Fuel Tanks; How to get sponsored by BOB The Cooler Company; How to Get Sponsored by King Shocks; How to get sponsored by Slime; How to Get Sponsored by BoxoUSA; How Coleman Motorsports got Sponsored by Eibach Springs.
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