How can racers capture and use content from events to provide value to sponsors?
Answered in: 2022 Motorsports Sponsorship Summit part 2The Answer
Film everything possible at events - you have the tool in your pocket (your phone) to create great content. Tell stories through your content, not just race highlights. Show behind-the-scenes preparation, your crew, personal moments, and the human side of racing. Create video series that let people into your world and connect with you as a person. This content can be shared on social media, provided to sponsors for their marketing, and used in proof of performance reports. Remember that fans who take photos with race cars tend to share them on social media, creating additional exposure. Work with event promoters who often create content and may share it with teams.
Want the complete breakdown?
Get full access to 2022 Motorsports Sponsorship Summit part 2
2022 Motorsports Sponsorship Summit part 2
The second half of the 2022 Motorsports Sponsorship Summit (June 17, 2022) — seven sessions: 1. Creating Value with Podcasts — George Hammel (The Dirt Life Show) and Don O'Neal (Racers in Rental Cars). 2. How to Post Consistently on Social Media — Megan Meyer (Creator, Driven By Social Academy). 3. LinkedIn is Where the Money Is — Patrick Shelton, owner of the 43,000-member Motorsports Professionals Group on LinkedIn. 4. Getting into Magazines — Alex Striler with Dan Schechner (Editor, PRI Magazine) and Marty Fiolka (RACER Magazine). 5. How to Activate at Events — Megan Meyer with Matt Martelli (CEO, The Mint 400 and The California 300) and Kevin Miller (CEO, USAC). 6. A Sponsorship Success Story — how a parts-discount ask became the Eibach Springs Trophy Truck: Jason Coleman with Dave Cole (Founder, King of the Hammers) and Julian Gill (CEO, Eibach Springs). 7. What to Expect in 2023 — closing advice and predictions from all speakers.
Related Questions
Ready to master sponsorships?
Get instant access to 2022 Motorsports Sponsorship Summit part 2 and start implementing these strategies today.