How can racers capture and use content from events to provide value to sponsors?

Film everything possible at events - you have the tool in your pocket (your phone) to create great content. Tell stories through your content, not just race highlights. Show behind-the-scenes preparation, your crew, personal moments, and the human side of racing. Create video series that let people into your world and connect with you as a person. This content can be shared on social media, provided to sponsors for their marketing, and used in proof of performance reports. Remember that fans who take photos with race cars tend to share them on social media, creating additional exposure. Work with event promoters who often create content and may share it with teams.