How should racers approach contingency sponsorship programs, and what makes a good contingency deal?
Answered in: How to Get Sponsored By… — Series BundleThe Answer
Contingency programs allow sponsors to give back to racers who work hard to win races without requiring large upfront investments. A strong contingency program stands out by offering meaningful amounts - like $5,000 at the end of a season for winning a class championship - rather than just $50-200 per race. In exchange, racers typically need to sign up with the sponsor's marketing program, commit to social media posts after races tagging the sponsor, and create content about their racing. The value exchange is clear: you promote them through your social channels and racing success, and they reward your championship performance with product credit or cash. Look for contingency programs that offer substantial rewards and have clear, achievable requirements.
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How to Get Sponsored By… — Series Bundle
Twenty brands, one at a time: the marketing directors and sponsorship managers at Toyota, BFGoodrich, K&N, Polaris, Hoonigan, Lucas Oil, Eibach, Honda, Alpinestars and more explain exactly how to get their sponsorship. 20 recordings, 14 hr 12 min. Includes: How to get sponsored by Toyota; How to get sponsored by BFG; How to get sponsored by K&N; How to get sponsored by Polaris; How to get sponsored by Hoonigan; How to get sponsored by Lucas Oil & Permatex; How to get sponsored by Eibach Springs; How to get sponsored by Honda Off Road; How to get Sponsored by Alpinestars; How to get sponsored by AEM; How to get sponsored by Horizon Hobby; How to get sponsored by VP Racing; How to get sponsored by Mechanix Wear; How to get sponsored by Off Road Warehouse; How to get sponsored by Vision Wheels & Titan Fuel Tanks; How to get sponsored by BOB The Cooler Company; How to Get Sponsored by King Shocks; How to get sponsored by Slime; How to Get Sponsored by BoxoUSA; How Coleman Motorsports got Sponsored by Eibach Springs.
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