What personal qualities do sponsors look for in athletes they sponsor?
Answered in: 2024 Motorsports Sponsorship Summit Part 2: Holley, K1 RaceGear, & BFGThe Answer
Sponsors want athletes who are genuine, professional, positive, and fun to be around - even when they're not winning. A contagious positive attitude and 'never give up' mindset translates well to the brand. Being a consummate professional in front of cameras and media is essential, as is reliability in doing the 'little things' like wearing sponsor logos, mentioning sponsors in interviews, and delivering on contractual obligations without being reminded.
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2024 Motorsports Sponsorship Summit Part 2: Holley, K1 RaceGear, & BFG
Sponsor Speed Dating, first half — one-on-one sessions from the 2024 Motorsports Sponsorship Summit (January 13, 2024): 1. Bill Tichenor (Holley) walks through Holley's huge brand family — MSD, Flowmaster, Simpson, Racepak, NOS and more — and what each sponsors. 2. JR Twedt (President, K1 RaceGear) on what K1 looks for from sponsored drivers. 3. Nate Hunt (BFGoodrich / Michelin Motorsports, Jackson Motorsports Group) on how the biggest brand in off-road picks its racers.
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